hospitality design studio
maximalist is a multi-disciplinary studio mixing interior design, branding & Experience design
At Maximalist, we are a nimble, full-service hospitality interior design and branding studio based in Denver, working wherever our clients take us. As a small, relationship-driven team, we pride ourselves on being true partners throughout the entire process. From day one to opening day, you’ll have Abigail, our Principal Designer, and her team leading every step—no bait and switch.
What makes us different is that, before pen hits paper, our proven process begins with market research and is rooted in strategy. As a turnkey, one-stop solution, we specialize in crafting environments that go beyond the four walls and logos to tell powerful, sensory-rich stories. With our innovative fusion of storytelling, branding, interior design, and experience design, we create spaces and experiences that attract people, keep them coming back, and deliver measurable results by driving revenue, occupancy, and rates.
We create hospitality experiences that make people feel something.
services
STRATEGY
Concept Development
Strategy & Positioning
Brand Architecture
Naming
Big Picture Visioning
Placemaking
Site & Building Analysis
Location Sourcing & Test Fits
Tenant Curation & Selection
BRANDING
Brand Development
Brand Identity
Web & Digital Design
Brand Collateral
Brand Guidelines
Art Direction
Content Development
Copywriting
Brand Touchpoints
Marketing
Social Media
Experience Design
Menu Development & Design
Table Top OS&E Style Guide
Uniform Style Guide
Custom Uniform Design
Music Selection Guide
Custom Scents
Programming & Activations
Interior DESIGN
Visioning
Concept Development
Interior Design Documentation
Custom FF&E
Custom Wallpaper
FF&E Procurement Management
Accessory & Art Procurement
Hand Sketches & 3D Renderings
Pop Up Events & Experiences
Design Standards
Brand Standards
in the news
One restaurant project in Nashville was listed in Architectural Digest “Most Beautifully Designed Bar in Each State in America”. Other projects were featured in Interior Design Magazine, New York Times “Best New Restaurant”, and James Beard Semifinalist: Best New Restaurant.
“Designed by Maximalist. The aptly named firm, helmed by experiential designer Abigail Plantier, blends storytelling, insatiable curiosity, and bespoke aesthetics to amplify a client’s vision”
“Maximalist is not a design trend, it’s a philosophy rooted in maximizing each opportunity to curate a guest experience that tells a story.”
We work with clients we believe in
