our proven APPROACH

Research-Driven, Results-Oriented Design That Delivers Measurable Impact

At Maximalist, we take a bold, strategic approach to interior design, transforming the way people interact with brands, spaces, and moments. Our proven process is rooted in strategy and guided by over a decade of experience, ensuring every project delivers measurable results—from increased occupancy and revenue, to customer loyalty and brand recognition, differentiating your space from a sea of competition.

 

What Sets Us Apart:

Maximalist Charrette Process:

  • Our signature Charrette process is a transformative, collaborative planning method that sets us apart. We leverage market research, brand strategy, and design visioning to ensure a purpose-driven, innovative outcome.

  • Big Picture Focus: We uncover the “why” early on, ensuring a clear, actionable road map that drives long-term success.

We are your partner:

  • Key stakeholders align on vision and strategy from the start. Saving time and money.

  • Prepped for Success: We come with research and insights, sparking innovative thinking that drives results.

Immersive, Sensory-Rich Experience Design:

  • We go beyond the physical space, logo, and brand to create seamless, multi-sensory experiences that resonate deeply with people. Every detail—menus, uniforms, lighting, music, textures, and scents—is thoughtfully curated to tell a cohesive and engaging story.

  • Our goal isn’t just to design spaces; we design feelings. By intentionally engaging all the senses, we craft emotional, memorable experiences that leave a lasting impression and keep guests coming back.

Where We Work:

Maximalist’s expertise spans a diverse range of food and beverage hospitality spaces, including:

  • Restaurants (stand-alone and within hotels)

  • Food halls, airports, and university food courts

  • Office campus amenities and multifamily amenities

  • Boutique hotels, motels, and more

Why Choose Us:

  • Turnkey, One-Stop Solution: We manage every detail of the process, from concept through to execution.

  • Tailored for Every Project: No matter the size, location, or budget, we bring the same strategic, creative approach. Delivering a one-of-a-kind design and experience.

  • Principal-Led Commitment: Abigail, our principal designer, leads every project from start to finish, ensuring continuity and a personalized touch—no bait and switch.

At Maximalist, we don’t just design spaces; we craft moments that spark connection, curiosity, and wonder—ensuring every interaction with your brand is intentional and impactful.

we create captivating hospitality experiences

At the heart of our philosophy lies the art of storytelling—a belief that every detail, no matter how small, contributes to the guest journey. We design spaces that elevate dining into a rich, multisensory experience. From champagne bars to expansive food halls, our niche lies in blending bold creativity with precision-driven design, creating hospitality spaces that are both unforgettable and undeniably original.

We embrace this idea, pushing the boundaries of what hospitality can be by crafting moments that leave a lasting impression.

 

services

STRATEGY + POSITIONING

Before we design, we strategize. We dig deep into your site and your brand’s DNA—exploring its history, demographics, competition, and vision for the future. Our strategy services includes our signature charrette to ensure your space is positioned for success, maximize differentiators, and resonates with your ideal audience.

EXPERIENCE DESIGN

The guest experience extends far beyond the four walls of your restaurant. It’s about creating moments that resonate, connect, and linger. We collaborate with your operations team to craft sensory touchpoints, from plating to curated music, signature scents, uniform style guide, and programming. Every element is intentionally designed to reinforce your story and captivate your guests.

BRAND DEVELOPMENT

Your brand is more than a logo—it’s a sensory experience. We develop visual identities and touchpoints that bring your concept to life and create a cohesive connection between your physical space and digital presence. From naming to custom collateral, we do it all.

INTERIOR DESIGN

Interior design is the foundation of any hospitality experience. We provide full-scope services, leading your project from concept to completion. Whether it’s custom wallpaper, lighting, or bespoke furniture, our designs weave your brand’s narrative into every corner. From the first sketch to the final accessory placement, we remain your dedicated partner.