Strategy / Branding / Naming / signage
Chasing Rabbits
Solaris, Vail Co
Entertainment Venue in Vail Village
Dining, Speakeasy, Arcade & More
Capturing the spirit of the adventure down the rabbit hole to create a unique family of brands for the Solaris, Vail.
Curiouser and curiouser
Storytelling and escapism are the soul of the Chasing Rabbits brand identity. Once a movie theater in the heart of the Solaris development, transformed into an entertainment venue by acclaimed architecture firm Rockwell Group. The goal was to create a series of brands for each room of the entertainment venue including the restaurant, library, speakeasy and arcade.
“ARRIVE THROUGH A MODERN red-carpet CORRIDOR INTO A SPEAKEASY WHERE EAST MEETS WEST. INSPIRED BY THE CHINESE TALE OF THE MOON RABBIT CREATING THE elixir OF LIFE, WE INVITE YOU TO INDULGE IN cocktails INFLUENCED BY ANCIENT MYTHOLOGY AND MODERN MIXOLOGY.”
