Strategy / Branding / Concept Visioning / Experience Design

 

keva

smoothies | juices | bowls

 
 

utilizing BOLD COLORS, MATERIALS AND VISUAL INSPIRED BY all things FRUIT.

The challenge was to give a refresh to the interior design and brand for a smoothie chain while staying true to its roots.


 
 

Keva Juice is a 20 year old brand that needed a refresh. The mission was to keep the brand while giving it new life within the brand and interior design. Maximalist transformed the brand starting with a new strategy and vision, making the logo pop with a bold, fresh new look and bright color palette to match the fruity drinks. The interior design standards were also refreshed with custom wallpaper, color cord pendants, new tile, fresh paint and quartz countertops.

The concept for Keva’s refresh was a mantra of ‘Eat with your eyes’ utilizing bold bright colors, materials and visuals inspired by the main ingredient: fruit. Smoothies are Keva’s main star, the space is a nuetral canvas for making smoothies, showcase the ingredients and the people making them. Keva’s new fun, fresh, tropical vibe stayed true to its roots, is clean, playful and inviting.