With a common goal to create something new and refreshing in the fast-casual scene, the brand is as light and fresh as the food and juice it serves.
The brand and design vision came together to create a progressive prototype fast casual restaurant.
Tasked with brand experience design elements including brand expression extend beyond the logo. Brand touchpoints included packaging, menu design, signage, uniforms, custom wall graphics, website development, and brand storytelling.
Hand illustrated wall graphics tell the story of the brand, rooted in the elements of the earth, natural, fresh ingredients and food that nourishes the soul. A color palette that brings the brand to life through vibrant color stories derived from citrus orange and sky blue.
